Digital Marketing

Digital Marketing

There’s no denying it, that the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognised this in their marketing strategies need to adapt fast. Everything now a days are becoming united. We have to communincate a messages across multiple channel. i think digital madia is more than just digital. it is really interacting life with someone. Marketing or advertising platforms that may be used can include social media, electronic billboards, mobile phones and tablets.[1] An example of how a brand or organisation may be to advertise on another public website, on their own website or to use or create a mobile application to promote their product or service.

Because of digital media ability to intract and contribute to the whole world was possible that’s what I was just exciting about. you can do so cheaply. You can do it by yourself if you want. Digital marketing is huge. It is important for making a good reputation of the company. Everyone has expensive computers or internet facilities at home.for example, If i need to know about any of the company or product i will search on internet through which i will come to know better about that company. For more information about the good reputation I will check on fb or intagram and probably I will see wheather they have large no. of followers or not.

The Pros of digital marketing:

1. It is cheaper way to advertise your product through digital media.

2. It has much wider range. Your product will get advertised worldwide.

3. It helps to spread business worldwide.

4. It increase ability to major or collect data.

The cons of digital marketing:

1. Company has to face lots of competition.

2. Your website needs timely updatation.

3. Spamming is one of the prime challenge for online marketing.

let’s take a quick snapshot of two main key forms of it at present:

1. Websites and SEO content

2. Pay-per-click (PPC) advertising

What is SEO?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid result. SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’s online presence so that its web pages will be displayed at the top by search engines when a user enters a local search for its products or services. SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

According to me SEO plays an important role in boosting the web presence specially in major search engines such as google. With SEO companies gain advantage of gaining brand image, more traffic, and improvising on overall website performance in search results .

MERITS:

1. It is cost effective, you don’t have to pay the search engine to be advertised.

2. Your company had a greater chance at becoming visible around the world, if it is well ranked.

3. Once website get good place your company will get recognosed.

4. It get the targeted traffic for your company

DEMERITS:

1. it on unpredictable position you don’t have the total control over on your website.

2. Your company had a greater chance at becoming visible around the world, if it is well ranked.

3. It take time for months or even year.

4. It is competitive, company has to face strong competition in order to come at the top of the list.

What is PPC?

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked With search engines, advertisers typically uses that keyword phrases which is relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system.

PPC “display” advertisements, also known as “banner” ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.

Merits:

1. It Offers Retargeting or Remarketing of your Visitors

2. It Gives You Measurable Results

3. It Allows You to Track ROI with Conversion Pixels

4. It Gives You Quick Results

5. It is Actually Affordable

6. It Allows You to Track Your Ads in Real Time

7. It Provides Greater Control

Demerits:

1. It Can Be Quite Complicated

2. Ads Disappear When Your Campaign Ends

3. It is Not Free

IMPORTANCE of digital marketing

it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much potential to marketers as it does to consumers. I think, digital marketing is more affordable than traditional offline marketing methods. An email or social media campaign, for example, one can transmit a marketing message to consumers at the cost of a TV ad or print campaign, and potentially reach a wider audience.

1000,000 personal computer more mobile device on the planet than humans. In past all media are separate and but now independent . its all you can find it all in one easily. It is very important in the business to unveil a right messege to right person in a right time through right media. Digital media specialist make use of technology and design skills to design a contents that is used in websites and vedio games ,audio content , animation and special effects.

one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.

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